PHOENIX (Lodging Conference)—A new white paper is expected to reveal opportunities CROs are missing, in an attempt to help hotel operators drive market share and increase revenue. Scheduled to release next week, Hotel Business has the preview.“Managing operations by the cost line at the detriment of the bottom line is just bad business,” Bob Post, CEO of Cloud5, a Chicago-based provider of hospitality communications, told Hotel Business. “With the preoccupation of online bookings and threats from alternative channels, the voice channel has taken a back seat and become a cost-driven channel. What’s needed is simply a change of attitude.”

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